Cultural heritage with tourism development

The fact proves that cultural heritage creates extremely attractive for tourist destinations. Cultural heritage is the motive, the driving force for the trip, the interactive environment and valuable experiences for visitors, thereby becoming a resource and a strategic resource for tourism development. It is also the attraction of cultural heritage that has created waves of investment in heritage tourism, busy tourist flows; people, home-made tourism ... It brings not only widespread socio-economic growth results, but also the preservation of cultural heritage itself. But it is also the process of massively uncontrolled tourism campaigning in many places that is spreading many negative impacts on cultural heritage to become expensive consequences. Therefore, the current issue requires the parties to act together,

Cultural heritage with tourism development

Hue Monuments

Cultural heritage motivates tourism:  Cultural heritage is a tourism resource with strong attraction, a driving force to attract more and more domestic and international tourists to Vietnam. Currently, the tourism industry considers this as an important foundation and pillar to develop the tourism economy in addition to infrastructure, specialized technical facilities and human resources. Cultural heritage is also a tool to actively support in positioning images, building tourism brand in Vietnam.

We have the right to be proud of the nation's thousand-year-old history with the 54 ethnic groups that have left us a huge, rich, diverse and unique treasure of cultural heritage today. To date, there are 24 tangible, intangible and natural cultural heritages recognized by UNESCO as world heritage; including 8 natural and tangible cultural heritages (Ha Long Bay, Hoang Thanh Thang Long, Trang An, Thanh Ho, Phong Nha Ke Bang, Hue Imperial Citadel, Hoi An Ancient Town, My Son relics); 12 intangible cultural heritages (Hue royal court music, Tay Nguyen Gongs Cultural Space, Quan ho folk songs, Giong festival, Ca Tru, Xoan singing, Hung Vuong worship worship, Mau worship worship Vietnam, Folk Songs of Ví Giã Nghệ Tĩnh, Ritual of Tug of War, Folk Songs of Southern Vietnam; Bai Choi Trung Bo); and 4 documentary legacies (Dr. Van Mieu's Quoc Tu Giam, Woodblocks of Dynasty Nguyen, Chau Dynasty of Nguyen Dynasty, Woodblocks of Zen Buddhism Truc Lam sect of Vinh Nghiem pagoda, Bac Giang province). Along with that, there are tens of thousands of historic, cultural and scenic relics recognized as heritage. In terms of tangible cultural heritage alone, it is estimated that there are more than 3,000 national heritage sites and about 7,500 provincial heritage sites and many relics are still listed; system of traditional festivals and trade villages; culinary culture of regions and peoples; folk art and cultural heritages ... 500 provincial heritage sites and many monuments are still listed; system of traditional festivals and trade villages; culinary culture of regions and peoples; folk art and cultural heritages ... 500 provincial heritage sites and many monuments are still listed; system of traditional festivals and trade villages; culinary culture of regions and peoples; folk art and cultural heritages ...

On the basis of promoting the unique cultural heritage values ​​of each type of heritage, in recent years, heritage tourism has grown strongly, the number of domestic and international visitors has continuously increased. especially heritage after being recognized by the State and recognized by UNESCO. The attraction of the heritage has created a driving force for tourism development with many benefits in terms of income, employment and local socio-economic development. Specifically, Hue Monuments Complex, in 2017, welcomed 3 million tourists, of which 1.8 million international tourists, earned VND 320 billion from entrance tickets alone; Hoi An Ancient Town welcomes 1.96 million visitors, collecting VND 219 billion from tickets alone. Famous heritage sites such as Ha Long, Phong Nha-Ke Bang, Trang An, Yen Tu, Nui Ba Den, etc. in recent years have been invested and developed continuously. Thereby, Heritage tourism has contributed greatly to the outstanding development of the tourism industry over the past time. Specifically, from 2010 to now, the number of international visitors to Vietnam has increased by more than 2.5 times, from 5 million in 2010 to 12.9 million in 2017, an average increase of 14.5% per year (especially Particularly in 2017 increased to 29.1% compared to 2016). Domestic tourists increased by 2.6 times, from 28 million in 2010 to 73.2 million in 2017, an average increase of 14.6%. Total tourism revenue increased more than 5 times, from VND 96,000 billion in 2010 to VND 510,000 billion in 2017, an average increase of 26.9%, contributing over 7% of GDP and a spillover effect of over 13.9% of GDP; over 1.2 million direct jobs and 3.6 million indirect jobs. Many heritage tourism products have become typical brands for Vietnam tourism. Especially,

Cultural heritage with tourism development

Hoi An

Tourism promotes the value of cultural heritage: In the world, cultural tourism has long and will forever be a school or a basic tourism product line. Especially for countries and territories with a cultural depth measured by a strong heritage system like ours, heritage tourism becomes one of the outstanding strengths. Today, heritage tourism aims to attract visitors to the values ​​of the source, learn, interact and experience to absorb the values ​​of cultural heritage imbued with the identities of the peoples and ethnic groups. In our country, the policy of developing tourism on the basis of preserving and promoting the values ​​of good traditional cultural heritage of the nation has been reflected in the Politburo's Resolution 08-NQ / TW on development. Tourism development becomes a key economic sector. Cultural tourism is therefore a key product line of Vietnam tourism, from visiting historical and cultural relics, museum systems,

It can be affirmed that tourism has promoted the protection of the nation's cultural treasures. It is the need to visit, learn and experience of tourists that have motivated the government and people to appreciate, be proud and care about preserving, restoring and revising and promoting values. Precious capital of cultural heritage. Heritage-based tourism activities in many places such as Hue, Hoi An, Ha Long ... have been becoming the basis, the main livelihood motivation, the main occupation of the people as well as the main economic sector of the locality. Phuong. Heritage tourism has both income and employment, as well as motivation and resources to preserve and promote the value of the heritage; at the same time, actively support the quality of life, enhance understanding, respect for diversity and cross-cultural intercourse, as a basis for forming appropriate codes of conduct between citizens and tourists and with heritage. The benefits of heritage tourism are not small and are shared with businesses and people. A part of the revenue from heritage tourism is returned to reinvest in conservation, embellishment, honor, restoration and heritage management. In that sense, heritage tourism contributes greatly to the conservation and sustainable development of cultural heritage.

However, in the current rapidly growing tourism trend, especially mass tourism has been having negative impacts on cultural heritage. Due to the sensitive and vulnerable nature of the heritage, the process of mass tourism campaign is uncontrolled in many places, especially in the famous heritage sites in our country. on the other hand, such as: excessive commercialization of visitors, overcrowding of guests, abuse of heritage, restoration of specifications, refreshing of heritage, etc., making heritage quickly degraded, distorted, faded. ... The consequences of developing uncontrolled, unsustainable tourism tourism are threatening the integrity of the heritage. Last time, in some famous heritage there were development investment activities, including serious damage to the heritage, the next phase will pay very expensive for the restoration of the value of the heritage has been compromised. On the other hand, the tourism situation has excessive commercialization, boring cultural values; risk of fading identities, disrupting local traditions and lifestyles; increasing community divisions, conflicts of interest, conflicts of rights to access to resources, including cultural heritage resources ... are raising alarm bells for stakeholders in sustainable management. firmly cultural heritage resources in tourism development.

Cultural heritage with tourism development

Ha Long Bay

Creating vitality for cultural heritage:  Promoting the strength of cultural heritage resources, in which taking heritage tourism as a key central direction towards the goal of developing tourism into an economic sector. Spearhead, it requires the parties to act together, to have effective solutions for the conservation and sustainable promotion of cultural heritage in tourism development:

Firstly , paying attention to the promulgation of legal documents, planning management policies and planning for conservation and sustainable promotion of cultural heritage values ​​in tourism development; preserve and promote the values ​​of tangible and intangible cultural heritage and traditional cultural values ​​in association with tourism development planning.

Secondly , there is an appropriate cultural tourism development strategy, which selects tourism products based on promoting cultural heritage values; responsible tourism development in association with community culture; respect cultural diversity, uphold the role of indigenous culture; raise awareness, protect interests and promote the role of local communities in cultural tourism development.

Thirdly , to orient tourism activities and other livelihood activities in the heart of the heritage in a sustainable manner; detailed provisions on codes of conduct for heritage; what to do, not to do, what to do, what not to do; strictly control the impact on the capacity, type of activities and balance the life span of ecosystems at the heritage; encourage local communities to actively participate in heritage management, linking the interests of local communities with the preservation and promotion of heritage values.

Fourthly , building a digital data system on Vietnam's cultural heritage, applying 4.0 technology in managing and exploiting cultural heritage and developing heritage tourism; strengthen the training of demonstration skills and the application of automatic voiceover to enhance the value of the heritage in tourism guiding activities and develop smart tourism products.

Fifthly,  strictly and thoroughly handling violations of heritage associated with the process of propaganda and education to raise awareness for businesses, people and tourists; encouraging and honoring voluntary tourism activities, voluntarily contributing resources and intellect to the preservation and promotion of cultural heritage values.